Opening a Store on Hepsiburada: 2026 Requirements & Seller Guide

Opening a store on Hepsiburada is a significant step for sellers aiming to position their brands in one of Turkey's largest marketplaces. However, opening the store alone does not guarantee sales. The distinguishing factor on Hepsiburada is the experience established with the customer after the store is live.

In this guide, we will walk through the step-by-step process of opening a Hepsiburada store and highlight the critical points to consider before you start selling.

Who Can Open a Store on Hepsiburada?

To open a store on Hepsiburada, sellers must have a legal business entity. In general terms:

• Sole proprietorships
• Limited and Joint-stock companies

Hepsiburada does not offer an individual (non-company) sales model. You must be a registered taxpayer to sell on the platform.

What Are the Requirements for Opening a Hepsiburada Store?

The following basic conditions are expected to be met to open a store on Hepsiburada:

• A valid tax certificate
• Authority to issue invoices
• A bank account registered in the company's name
• An operational structure to manage shipping and return processes

These requirements aim to protect the customer experience and platform standards on Hepsiburada.

Required Documents for Hepsiburada Store Opening

The following documents are typically requested during the application:

• Tax certificate
• Signature circulars
• Trade registry gazette (depending on company type)
• IBAN information
• Authorized personnel and contact details

Ensuring that documents are submitted completely and accurately allows for a faster application result.

How to Open a Store on Hepsiburada? (Step-by-Step)

• Create a registration via the Hepsiburada Seller Application Page
• Enter company and authorized person details
• Upload the required documents to the system
• Application is reviewed by Hepsiburada
• Access to the seller panel is granted after approval

Once the approval process is complete, the store is officially open; however, sales performance is shaped from this point forward.

Hepsiburada Commission Rates and Costs

Commission rates on Hepsiburada vary by product category. Sellers should also take into account:

• Shipping costs
• Campaign participation terms
• Operational expenses

Before opening a store, looking at the total cost structure rather than just commission rates ensures healthy planning.

What Determines Sales After Opening a Hepsiburada Store?

A common mistake among new sellers is thinking that sales will come automatically after opening the store. However, the key factors determining sales performance on Hepsiburada are:

• Responses to product questions
• Response time and content
• Customer experience
• Store rating

Product questions, in particular, play a critical role in the purchasing decision.

Why Do Product Questions Affect Sales on Hepsiburada?

A user asking a product question is very close to purchasing. At this stage:

• Fast and clear response → Trust
• Product-specific explanation → Ease of decision
• Consistent communication → Positive experience

Delayed or superficial answers can direct the user to alternative stores.

How Does Store Rating Impact Sales Performance?

The Hepsiburada store rating is an important indicator of the trust users have in a store. The experience provided through product questions directly impacts customer satisfaction, store score, and long-term sales performance.

Managing Product Questions at Scale on Hepsiburada

As a store grows; product counts rise, question volumes increase, and manual response processes become unsustainable. At this point, it is necessary to establish a standardized and sustainable structure rather than answering questions one by one.

How Can Hepsiburada Sellers Turn Questions into an Advantage?

Dot Assist treats product questions on Hepsiburada as a touchpoint close to a sale. By learning product information, brand voice, and past data, it generates context-aware responses.

Results:

• Response time drops from hours to minutes
• Response quality is standardized
• Purchase decisions are accelerated

Real Brand Result:

After starting to use Dot Assist, Eczacıbaşı reduced response times for product questions from 15 hours to 5 minutes and achieved a 0.3-point increase in store rating.

Summary

Opening a store on Hepsiburada is the first step of the sales journey. Sustainable success is shaped by how you manage product questions, how you design the customer experience, and how you protect your store rating.